A Multidimensional Approach to Reducing the Appeal of Sweet Beverages
The main goal of the project is to gain a better understanding of how sweet beverages are marketed to target young Canadians so that it is easier to take concrete actions in the future to make environments more conducive to healthy lifestyle habits. To accomplish this, the project incorporates three main thrusts:
1) provide a comprehensive picture of the sweet beverage market in Canada and existing marketing strategies targeting young people;
2) adapt the Gobes-tu ça? project developed by Réseau du sport étudiant du Québec for young Francophones age 13 to 17 in Alberta and, if funding is extended beyond this period, identify other potential sponsors for the Gobes-tu ça? project elsewhere in the country; and
3) disseminate and use our study of the sweet beverage market and adapt this knowledge transfer tool accordingly.
Project Details
Published: October 2012
Capability: Program Evaluation/ Performance Measurement
Policy Area: Health - Population Health
Population: Youth
Other Related Projects
Diversifying the Talent Pipelines for In-Demand Red Seal Trades
This project focuses on supporting apprentices from equity-deserving groups, including women, gender-diverse individuals, youth, Indigenous people, and racialized individuals in Ontario, Alberta, and Nova… Read More
Girls’ Mental Health Project Evaluation
Building on the evidence review update for Girls’ Fund programming, the Canadian Women’s Foundation (CWF) is piloting anti-oppressive mental health support training and capacity… Read More
