EASIEST is an innovative research and analysis project that places the newcomer experience at the centre of the design & delivery of settlement services. The overall goal of EASIEST is to help Immigrant Serving Organizations in BC deliver the most appropriate package of settlement services to newcomers at the right time and for the right duration to improve their settlement and integration outcomes. SRDC will use a Behavioural Insights (BI) approach to understand how and why newcomers access services. These insights will then be used to identify, design, and test behavioural strategies to improve services and address gaps.
To do this project BI will be combined with a user-centric approach to explore services from the perspectives of newcomers so that innovations deliver services to newcomers that are easier to access, relevant, timely, and socially and culturally appropriate. A four-phase approach of discovery, diagnosis, design, and delivery will be used to bring about improvements in services and outcomes for newcomers, especially vulnerable groups. Findings will be used to support continuous improvement and disseminated widely to contribute to the goal of helping newcomers settle successfully in Canada.
Published: March 2021
Policy Area: Employment, Newcomers Labour Market Integration